ABOUT
OUR MISSION. OUR TEAM. OUR VALUES
OUR MISSION
Our mission is to provide trusted operations partnerships for fast-growing small digital marketing agencies based in the US and with remote international teams.
OUR VISION
Our vision is to democratize digital marketing agency operations by empowering agency founders and their teams with strategic operations management and support, fostering an environment where growth and efficiency coexist harmoniously.
MEET THE ALDERAAN TEAM
LEAH LEAVES
TRACY
MURRAY
BUSINESS MANAGER
MICHAEL
LEAVES
SPECIAL EVENTS COORDINATOR
LOUISE
LEAVES
ADMINISTRATIVE ASSISTANT
MEET YOUR OPERATIONS TEAM
KELLY GARCIA
OPERATIONS DIRECTOR
Kelly plays a pivotal role in streamlining client services and enhancing operational efficiency. She adeptly handles everything from developing standard operating procedures to supporting recruitment efforts and system maintenance, ensuring that our clients always receive top-notch support.
EMILY
BRYANT
OPERATIONS MANAGER
Meet Emily, your seasoned Operations Manager with a knack for simplifying the complex and driving success within agencies. With her background as an agency owner and extensive coaching experience, Emily brings a unique blend of empathy and results-driven methodology to the table.
JENESSA
EL JARRA
OPERATIONS MANAGER
Meet Jenessa, your go-to Operations Manager keeping things running smoothly with her hands-on approach. From day-to-day operations to team support, she’s all about creating processes that make your agency shine. What sets Jenessa apart? Her openness, honesty, and genuine passion for supporting others as if it were her own business.
JOHN GARCIA
OPERATIONS CONSULTANT
GINA
LAMBERT
OPERATIONS MANAGER
OUR CORE VALUES
FUELED BY GROWTH
At Alderaan, being ‘Fueled by Growth’ is more than a core value—it pulses through every aspect of our work. Inspired by Gino Wickman’s Traction, we have embraced a philosophy where growth is not just a goal but a constant presence in our lives. Each step forward propels us to the next, creating a self-sustaining cycle of learning, applying, adapting, and improving. Our team is driven by an insatiable hunger to push boundaries, solve problems, and expand our capabilities. This relentless drive ensures that we not only meet the expectations set before us but exceed them, continually achieving new heights together. In every task we undertake, this spirit of dynamic, endless growth guides us, fueling our journey and the successes of those we partner with.
EMPOWER TO ELEVATE
‘Empower to Elevate’ is about igniting the drive within every team member and channeling it toward collective success. You bring the urgency, the high standards, and the big visions; we provide the structure, the support, and the empowerment to turn those visions into achievements. Our partnership thrives on a shared commitment to excellence—pushing boundaries, elevating expectations, and achieving more together.
This core value is about more than just reaching goals; it’s about creating a cycle of success where empowerment leads to higher performance, which in turn drives even greater rewards. These rewards manifest not only as profit growth and enhanced efficiency but also as profound personal pride and communal recognition. By fostering an environment where everyone is empowered to excel, we ensure that our collective achievements are sustainable and deeply fulfilling, leaving us all more connected to our work and to each other.
EXPECT THE BEST FROM YOURSELF
At Alderaan, ‘Expect the Best From Yourself’ means mastering the challenges of remote collaboration with integrity and accountability. When issues arise—like a missed update or an unexpected schedule change—we respond swiftly and transparently, maintaining trust and ensuring continuity. Our proactive communication ensures that every team member understands their role in fostering a reliable and respectful working environment.
We emphasize the importance of quick, responsible actions to not only meet but exceed expectations. This commitment builds a strong, engaged team where trust is not just expected but ingrained, allowing us to achieve collective success in the dynamic1 world of remote work.
