ABOUT

OUR MISSION. OUR TEAM. OUR VALUES

OUR MISSION

Our mission is to provide trusted operations partnerships for fast-growing small digital marketing agencies based in the US and with remote international teams.

OUR VISION

Our vision is to democratize digital marketing agency operations by empowering agency founders and their teams with strategic operations management and support, fostering an environment where growth and efficiency coexist harmoniously.

MEET THE ALDERAAN TEAM

LEAH
LEAVES

FOUNDER

TRACY
MURRAY

INTEGRATOR

KELLY
GARCIA

CLIENT SERVICES DIRECTOR

JEN
LANSANGAN

ACCOUNT MANAGER

MICHAEL
LEAVES

SPECIAL EVENTS COORDINATOR

LOUISE
LEAVES

COMMUNITY MANAGER

CRIS
MAIQUEZ

VIRTUAL ASSISTANT

MEET YOUR OPERATIONS TEAM

KELLY GARCIA

OPERATIONS DIRECTOR

Kelly plays a pivotal role in streamlining client services and enhancing operational efficiency. She adeptly handles everything from developing standard operating procedures to supporting recruitment efforts and system maintenance, ensuring that our clients always receive top-notch support.

READ MORE ABOUT KELLY

EMILY
BRYANT

OPERATIONS MANAGER

Emily is a seasoned Operations Manager with a knack for simplifying the complex and driving success within agencies. With her background as an agency owner and extensive coaching experience, Emily brings a unique blend of empathy and results-driven methodology to the table.

READ MORE ABOUT EMILY

JENESSA
EL JARRA

OPERATIONS MANAGER

Jenessa is your go-to Operations Manager keeping things running smoothly with her hands-on approach. From day-to-day operations to team support, she’s all about creating processes that make your agency shine. Jenessa’s openness, honesty, and genuine passion for supporting others as if it were her own business shine through.

READ MORE ABOUT JENESSA

GINA
LAMBERT

OPERATIONS MANAGER

Meet Gina Lambert, your agency’s workflow wizard, specializing in crafting simple yet effective workflows to keep teams on track and agencies running smoothly. With a direct yet compassionate approach, Gina treats each task as if it were her own, always leading with a servant’s heart.

READ MORE ABOUT GINA

EVAN
VAN DYKE

OPERATIONS MANAGER

With over two decades of experience, Evan has mastered the art of designing systems that boost efficiency AND profitability. As a successful agency founder, he led his marketing agency from inception to a prosperous exit by implementing scalable systems, exemplifying his knack for transforming challenges into opportunities for growth.

READ MORE ABOUT EVAN

FOOZIEH
FALAH

OPERATIONS MANAGER

Foozieh is passionate about making operations smoother, ensuring everyone can thrive without burnout. With an MBA in project management and certifications in business and performance coaching, she’s all about boosting efficiency through systems, automations, and supportive structure in remote digital marketing agencies.

READ MORE ABOUT FOOZIEH

BRITTANY
CAHILL

OPERATIONS MANAGER

Brit excels at transforming operational overload into efficiency and alignment, providing agency leaders the clarity and space to focus on growth. With a rare mix of technical operations expertise and life coaching skills, she crafts streamlined environments where creativity and strategy flourish.

READ MORE ABOUT BRITTANY

ANGEL
CASIRO

OPERATIONS ASSOCIATE

Angel skillfully assists in managing complex projects and operational tasks. Her keen ability to prioritize urgency and efficiently time-block work ensures that project deadlines are met and client expectations are exceeded.  Eager to continue learning and growing within the digital marketing field, Angel brings a dynamic and adaptable skill set to our operations team, contributing significantly to client success.

READ MORE ABOUT ANGEL

MARIA
PAZMINO

OPERATIONS ASSOCIATE

Maria ensures everything at your agency is organized and deadlines are met, mastering the art of keeping your project workflows seamlessly connected. Her precision in handling marketing tasks—from ad adjustments to automation—makes her an essential part of driving your agency’s success. Maria’s ability to juggle multiple aspects of a project without missing a beat is what makes her stand out.

READ MORE ABOUT MARIA

OUR CORE VALUES​

FUELED BY GROWTH

At Alderaan, being ‘Fueled by Growth’ is more than a core value—it pulses through every aspect of our work. Inspired by Gino Wickman’s Traction, we have embraced a philosophy where growth is not just a goal but a constant presence in our lives. Each step forward propels us to the next, creating a self-sustaining cycle of learning, applying, adapting, and improving. Our team is driven by an insatiable hunger to push boundaries, solve problems, and expand our capabilities. This relentless drive ensures that we not only meet the expectations set before us but exceed them, continually achieving new heights together. In every task we undertake, this spirit of dynamic, endless growth guides us, fueling our journey and the successes of those we partner with.

EMPOWER TO ELEVATE

‘Empower to Elevate’ is about igniting the drive within every team member and channeling it toward collective success. You bring the urgency, the high standards, and the big visions; we provide the structure, the support, and the empowerment to turn those visions into achievements. Our partnership thrives on a shared commitment to excellence—pushing boundaries, elevating expectations, and achieving more together.

This core value is about more than just reaching goals; it’s about creating a cycle of success where empowerment leads to higher performance, which in turn drives even greater rewards. These rewards manifest not only as profit growth and enhanced efficiency but also as profound personal pride and communal recognition. By fostering an environment where everyone is empowered to excel, we ensure that our collective achievements are sustainable and deeply fulfilling, leaving us all more connected to our work and to each other.

EXPECT THE BEST

At Alderaan, ‘Expect the Best’ means mastering the challenges of remote collaboration with integrity and accountability. When issues arise—like a missed update or an unexpected schedule change—we respond swiftly and transparently, maintaining trust and ensuring continuity. Our proactive communication ensures that every team member understands their role in fostering a reliable and respectful working environment.

We emphasize the importance of quick, responsible actions to not only meet but exceed expectations. This commitment builds a strong, engaged team where trust is not just expected but ingrained, allowing us to achieve collective success in the dynamic1 world of remote work.

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LEAH LEAVES

FOUNDER

I’ve been a remote professional working with small online businesses and digital agencies since 2007.

I believe in creating partnerships with a purpose and always striving for significant outcomes. When you work with me and my team, you can expect collaboration with transparency and consistency.

TRACY MURRAY

BUSINESS MANAGER

I focus on coordinating the day-to-day operations to drive business development forward. With a corporate background in healthcare management, I love the fast-paced and ever-changing environment of the digital marketing world, and bringing the components together to create the larger vision.

With a true passion for organization, I support our projects, team, and systems so Alderaan can continue to be a leader in digital agency operations and growth.

KELLY GARCIA

CLIENT SERVICES DIRECTOR

With a proven track record of excellence in client relationship management, Kelly serves as a dedicated and dynamic Client Services Director. She excels in building strong partnerships, driving client satisfaction, and fostering long-term relationships. Kelly’s expertise includes strategic planning, team leadership, and ensuring that client needs are met with precision and care.

As a leader, Kelly is passionate about cultivating high-performing teams and delivering innovative solutions to exceed expectations. She thrives in fast-paced environments, demonstrating adaptability and a commitment to excellence in every project.

Outside of work, Kelly enjoys exploring new experiences, staying connected with her community, and inspiring those around her to achieve their full potential.

 

JEN LANSANGAN

ACCOUNT MANAGER

Jenny is a skilled Account Manager with a passion for fostering strong client relationships. With years of experience in managing diverse client portfolios, she excels in understanding agency founders’ needs and coordinating with our operations professionals to ensure seamless support.

Jen specializes in coordinating projects, streamlining processes, and providing creative insights that help our operations professionals work effectively for our clients. Known for her organizational prowess and proactive communication, Jenny thrives on building lasting partnerships and delivering tailored solutions that align with each client’s unique goals.

MICHAEL LEAVES

SPECIAL EVENTS COORDINATOR

As Alderaan’s Special Events Coordinator, I ensure our team and clients feel completely cared for, supported, and successful during on-site events and meetings. This means taking care of all event-related items from planning and logistics, to providing exemplary customer service and taking care of everyone’s needs throughout the event.

My love for event management was born from enjoying making connections throughout my career, combined with a quite clever sense of humor and desire to bring joy to people.

LOUISE LEAVES

COMMUNITY MANAGER

Louise is the vibrant heart of our community management, expertly fostering engagement and building strong relationships within our digital marketing and operations networks. With a passionate approach to community dynamics and a keen understanding of personality trends, Louise ensures that every member feels valued and connected.

CRIS MAIQUEZ

VIRTUAL ASSISTANT

Meet Cris, our adept Virtual Assistant at Alderaan Operations Solutions. With a background in technical support and digital marketing, she skillfully handles administrative, sales, and marketing tasks, ensuring precision in every detail. Cris’s commitment to continuous learning and adaptability shines in her work, aligning with Alderaan’s core values of excellence, integrity, and growth. She thrives in the dynamic world of digital marketing, delivering impactful results and consistently exceeding expectations in her pursuit of professional and community development.

KELLY GARCIA

OPERATIONS DIRECTOR

KOLBE - 6 6 7 2
DISC - D, I

EXPERIENCE

OPS

8

YRS

AGENCY

3

YRS

EOS

1

YR

Kelly plays a key role in streamlining client services and boosting operational efficiency. From crafting SOPs to supporting recruitment and system maintenance, she ensures top-notch client support. Approachable and driven, she embodies our mission with her customer-focused approach to operations management.

EMILY BRYANT

OPERATIONS MANAGER

KOLBE - 7 7 4 3
DISC - C, S

EXPERIENCE

OPS

20

YRS

AGENCY

14

YRS

EOS

4

YRS

Emily excels at simplifying complexity and fostering agency success. As a former agency owner, she blends empathy with results-driven methodology. With a Postgraduate Certificate in Strategic Leadership, a Diploma in Marketing, and an Asana Ambassador badge, Emily streamlines operations and keeps teams on track with precision.

JENESSA EL JARRA

OPERATIONS MANAGER

KOLBE - 5 8 3 4
DISC - C, S

EXPERIENCE

OPS

5

YRS

AGENCY

1

YR

EOS

1

< YR

Jenessa ensures seamless operations and team support, crafting processes that elevate your agency. With a Digital Business Manager certification and two degrees under her belt, she’s equipped to tackle any challenge head-on. Trust Jenessa to handle operations expertly, allowing you to focus on your core strengths.

GINA LAMBERT

OPERATIONS MANAGER

KOLBE - 6 8 3 3
DISC - I, C

EXPERIENCE

OPS

6

YRS

AGENCY

3

YRS

EOS

1

YRS

Gina Lambert specializes in crafting simple yet effective workflows to keep teams on track and agencies running smoothly. With a direct yet compassionate approach, Gina treats each task as if it were her own, always leading with a servant’s heart. She believes in fostering consistent growth for everyone at the table while prioritizing integrity in all her endeavors.

EVAN VAN DYKE

OPERATIONS MANAGER

KOLBE - 7 5 6 3

EXPERIENCE

OPS

15

YRS

AGENCY

11

YRS

EOS

-5

YRS

FOOZIEH FALAH

OPERATIONS MANAGER

KOLBE - 7 5 3 4
DISC - C

EXPERIENCE

OPS

12

YRS

AGENCY

4

YRS

EOS

1

YRS

Foozieh brings a rich blend of resilience, empathy, and adaptability to her role at Alderaan Operations Solutions. With an MBA nearly in hand, and extensive experience from other COO and Ops Academies, she is well-versed in the nuances of operational excellence. Foozieh’s day-to-day activities are a testament to Alderaan’s core values, focusing on growth and continuous improvement. She utilizes her knowledge to empower teams, aligning their efforts with the company’s strategic goals while ensuring individual development. Passionate about digital marketing’s dynamic pace, Foozieh thrives on seeing the real-time impact of well-executed strategies and enjoys the challenge of adapting these strategies across diverse client needs. Beyond her operational expertise, her commitment to making a positive impact—whether through mentoring or streamlining processes—reflects her deep belief in the transformative power of effective operations management.

BRITTANY CAHILL

OPERATIONS MANAGER

KOLBE - 8 5 2 6
DISC - I, D

With a unique blend of technical expertise and a people-first approach, she optimizes business processes and strengthens team dynamics. Her certifications in life coaching, NLP, and hypnotherapy enhance her strategic impact, helping clients lead with confidence. Brit’s 13-plus years in digital operations drive her passion for the creativity and strategy of digital marketing, ensuring that agencies not only operate efficiently but also thrive in fast-paced environments.

ANGEL CASIRO

OPERATIONS ASSOCIATE

Angel excels in handling complex projects with a unique blend of hospitality and healthcare diligence from her background in Hotel Restaurant Management and HIPAA compliance. She ensures projects meet deadlines through meticulous task prioritization and time management, enhancing client satisfaction by addressing inefficiencies and maintaining clear communication about potential roadblocks. Passionate about learning and adapting, Angel also supports HR functions, embodying Alderaan’s mission through her commitment to growth and excellence in every challenge.

MARIA PAZMINO

OPERATIONS ASSOCIATE

With a Master’s in Clinical Psychology and certifications in Google Ads, Meta Ads, and graphic design, Maria brings a well-rounded skill set to her role as an Operations Associate. Her four years in the industry have seen her rise from appointment setter to project manager and media buyer, giving her deep insights into the mechanics of successful agency operations. Passionate about the dynamic world of digital marketing, Maria thrives on working with diverse, remote teams, bringing creativity and strategic insight to every aspect of her work. Her dedication to continual learning and adaptability reflects Alderaan’s core mission, pushing her to always seek growth and excellence in every project.