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ABOUT

OUR MISSION. OUR TEAM. OUR VALUES

OUR MISSION

Our mission is to provide trusted operations solutions for fast-growing digital marketing, advertising, and creative agencies based in the US and with remote international teams.

OUR VISION

Our vision is to democratize digital marketing agency operations by empowering agency founders and their teams with strategic operations management and support, fostering an environment where growth and efficiency coexist harmoniously.

MEET THE ALDERAAN TEAM

LEAH
LEAVES

FOUNDER

TRACY
MURRAY

INTEGRATOR

KELLY
GARCIA

CLIENT SERVICES DIRECTOR

NICOLE
MADRID

GROWTH COORDINATOR

MICHAEL
LEAVES

SPECIAL EVENTS COORDINATOR

LOUISE
LEAVES

COMMUNITY MANAGER

MEET YOUR OPERATIONS TEAM

KELLY GARCIA

OPERATIONS DIRECTOR

Kelly plays a pivotal role in streamlining client services and enhancing operational efficiency. She adeptly handles everything from developing standard operating procedures to supporting recruitment efforts and system maintenance, ensuring that our clients always receive top-notch support.

READ MORE ABOUT KELLY

GINA
LAMBERT

OPERATIONS MANAGER

Meet Gina Lambert, your agency’s workflow wizard, specializing in crafting simple yet effective workflows to keep teams on track and agencies running smoothly. With a direct yet compassionate approach, Gina treats each task as if it were her own, always leading with a servant’s heart.

 

READ MORE ABOUT GINA

JENESSA
EL JARRA

OPERATIONS MANAGER

Jenessa is your go-to Operations Manager keeping things running smoothly with her hands-on approach. From day-to-day operations to team support, she’s all about creating processes that make your agency shine. Jenessa’s openness, honesty, and genuine passion for supporting others as if it were her own business shine through.

READ MORE ABOUT JENESSA

TESSA
ROLFE

SR. OPERATIONS DIRECTOR

With over a decade of experience and certifications in Scrum methodologies, Tessa crafts strategies that improve process efficiency, clarity, and agency profitability. Her unique approach ensures agencies can embrace a high-paced environment without sacrificing team morale, making her an indispensable asset to any agency seeking sustainable growth.

READ MORE ABOUT TESSA

JACLYN
HOWELL MCDOUGALL

PROGRAM DIRECTOR

Jaclyn Howell is a strategic Program and Ops Director with a robust 14-year track record at companies like Google and Macy’s. She specializes in elevating operational strategies for digital marketing agencies and mid-size brands, focusing on impactful growth. Her adeptness in managing significant portfolios and understanding small business dynamics makes her indispensable for operational transformation.

READ MORE ABOUT JACLYN

LORI
MANN

OPERATIONS DIRECTOR

Lori is a seasoned agency operator with over 25 years of experience bridging creativity and operations. A longtime EOS and Agency Integrator, Lori excels at leading growing teams through operational change, systematizing chaos, and helping visionary founders scale with clarity. With deep empathy for creative teams and an eye for structure, she brings steady leadership and a calm, get-it-done energy to every engagement.

READ MORE ABOUT LORI

EMMA
FERRICK

OPERATIONS MANAGER

As a Certified ClickUp Consultant and Fractional Ops Professional, Emma is an expert in simplifying systems for sustainable business growth. With a deep passion for empowering entrepreneurs, she is dedicated to helping agency owners achieve time freedom without burnout, focusing on making their business operations as unique as their personal aspirations.

READ MORE ABOUT EMMA

ANGELA
RUGGIERO

OPERATIONS DIRECTOR

Angela is a seasoned operations leader with over a decade of experience helping fast-growing businesses scale sustainably. With a calm, grounded presence and a sharp eye for inefficiencies, she brings structure, clarity, and momentum to visionary founders and their teams. Angela’s approach is rooted in mutual respect, proactive systems thinking, and a deep belief that relief isn’t a luxury—it’s a strategy.

READ MORE ABOUT ANGELA

CARLA
HIGHAM

OPERATIONS DIRECTOR

Carla is a seasoned Integrator and strategic operator with 15+ years of global experience in digital marketing, nonprofits, and PR. She’s known for her calm, collaborative approach—building trust with founders, aligning teams, and tailoring systems like EOS to fit each agency’s real-world needs. Carla brings grounded leadership and a bias toward action, helping small teams scale sustainably without sacrificing culture.

READ MORE ABOUT CARLA

AMY
LEGER

OPERATIONS DIRECTOR

Amy is a seasoned operations leader with deep agency experience, known for turning messy systems into scalable, streamlined foundations. A former COO with 15+ years in professional services, she brings structure, clarity, and calm to growing teams—while using her communications savvy to align people, priorities, and process.

READ MORE ABOUT AMY

EMILY
BRYANT

PROJECT MANAGER

Emily is a seasoned Project Manager with a knack for simplifying the complex and driving success within agencies. With her background as an agency owner and extensive coaching experience, Emily brings a unique blend of empathy and results-driven methodology to the table.

READ MORE ABOUT EMILY

FOOZIEH
FALAH

OPERATIONS MANAGER

Foozieh is passionate about making operations smoother, ensuring everyone can thrive without burnout. With an MBA in project management and certifications in business and performance coaching, she’s all about boosting efficiency through systems, automations, and supportive structure in remote digital marketing agencies.

READ MORE ABOUT FOOZIEH

BRITTANY
CAHILL

OPERATIONS MANAGER

Brit excels at transforming operational overload into efficiency and alignment, providing agency leaders the clarity and space to focus on growth. With a rare mix of technical operations expertise and life coaching skills, she crafts streamlined environments where creativity and strategy flourish.

READ MORE ABOUT BRITTANY

ANGEL
CASIRO

OPERATIONS ASSOCIATE

Angel skillfully assists in managing complex projects and operational tasks. Her keen ability to prioritize urgency and efficiently time-block work ensures that project deadlines are met and client expectations are exceeded.  Eager to continue learning and growing within the digital marketing field, Angel brings a dynamic and adaptable skill set to our operations team, contributing significantly to client success.

READ MORE ABOUT ANGEL
Lovely Billones

LOVELY
BILLONES

OPERATIONS ASSOCIATE

Lovely is a systems-minded operator with deep roots in paid media and marketing execution. As both an Operations Associate and Program Coordinator for our Nova community, she keeps projects running smoothly and conversations flowing, all while supporting client success behind the scenes.

 

READ MORE ABOUT LOVELY

OUR CORE VALUES​

FUELED BY GROWTH

At Alderaan, being ‘Fueled by Growth’ is more than a core value—it pulses through every aspect of our work. Inspired by Gino Wickman’s Traction, we have embraced a philosophy where growth is not just a goal but a constant presence in our lives. Each step forward propels us to the next, creating a self-sustaining cycle of learning, applying, adapting, and improving. Our team is driven by an insatiable hunger to push boundaries, solve problems, and expand our capabilities. This relentless drive ensures that we not only meet the expectations set before us but exceed them, continually achieving new heights together. In every task we undertake, this spirit of dynamic, endless growth guides us, fueling our journey and the successes of those we partner with.

EMPOWER TO ELEVATE

‘Empower to Elevate’ is about igniting the drive within every team member and channeling it toward collective success. You bring the urgency, the high standards, and the big visions; we provide the structure, the support, and the empowerment to turn those visions into achievements. Our partnership thrives on a shared commitment to excellence—pushing boundaries, elevating expectations, and achieving more together.

This core value is about more than just reaching goals; it’s about creating a cycle of success where empowerment leads to higher performance, which in turn drives even greater rewards. These rewards manifest not only as profit growth and enhanced efficiency but also as profound personal pride and communal recognition. By fostering an environment where everyone is empowered to excel, we ensure that our collective achievements are sustainable and deeply fulfilling, leaving us all more connected to our work and to each other.

EXPECT THE BEST

At Alderaan, ‘Expect the Best’ means mastering the challenges of remote collaboration with integrity and accountability. When issues arise—like a missed update or an unexpected schedule change—we respond swiftly and transparently, maintaining trust and ensuring continuity. Our proactive communication ensures that every team member understands their role in fostering a reliable and respectful working environment.

We emphasize the importance of quick, responsible actions to not only meet but exceed expectations. This commitment builds a strong, engaged team where trust is not just expected but ingrained, allowing us to achieve collective success in the dynamic world of remote work.

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LEAH LEAVES

FOUNDER

I’ve been a remote professional working with small online businesses and digital agencies since 2007.

I believe in creating partnerships with a purpose and always striving for significant outcomes. When you work with me and my team, you can expect collaboration with transparency and consistency.

TRACY MURRAY

BUSINESS MANAGER

I focus on coordinating the day-to-day operations to drive business development forward. With a corporate background in healthcare management, I love the fast-paced and ever-changing environment of the digital marketing world, and bringing the components together to create the larger vision.

With a true passion for organization, I support our projects, team, and systems so Alderaan can continue to be a leader in digital agency operations and growth.

KELLY GARCIA

CLIENT SERVICES DIRECTOR

With a proven track record of excellence in client relationship management, Kelly serves as a dedicated and dynamic Client Services Director. She excels in building strong partnerships, driving client satisfaction, and fostering long-term relationships. Kelly’s expertise includes strategic planning, team leadership, and ensuring that client needs are met with precision and care.

As a leader, Kelly is passionate about cultivating high-performing teams and delivering innovative solutions to exceed expectations. She thrives in fast-paced environments, demonstrating adaptability and a commitment to excellence in every project.

Outside of work, Kelly enjoys exploring new experiences, staying connected with her community, and inspiring those around her to achieve their full potential.

 

NICOLE MADRID

GROWTH COORDINATOR

With over eight years of operations experience and a foundation in creative agencies, Nicole brings a thoughtful, systems-first approach to Alderaan’s growth behind the scenes. As Growth Coordinator, she connects internal teams, bridges communication gaps, and keeps priorities aligned—making sure everyone is moving toward the same goal with as little friction as possible.

Graduating magna cum laude from one of the top universities in the Philippines, Nicole’s career has been shaped by a strong commitment to excellence, lifelong learning, and an eye for both detail and direction. She’s taken on leadership and project management training and uses those skills daily to improve workflows and support strategic growth at Alderaan.

MICHAEL LEAVES

SPECIAL EVENTS COORDINATOR

As Alderaan’s Special Events Coordinator, I ensure our team and clients feel completely cared for, supported, and successful during on-site events and meetings. This means taking care of all event-related items from planning and logistics, to providing exemplary customer service and taking care of everyone’s needs throughout the event.

My love for event management was born from enjoying making connections throughout my career, combined with a quite clever sense of humor and desire to bring joy to people.

LOUISE LEAVES

COMMUNITY MANAGER

Louise is the vibrant heart of our community management, expertly fostering engagement and building strong relationships within our digital marketing and operations networks. With a passionate approach to community dynamics and a keen understanding of personality trends, Louise ensures that every member feels valued and connected.

KELLY GARCIA

OPERATIONS DIRECTOR

KOLBE - 6 6 7 2
DISC - D, I

EXPERIENCE

OPS

8

YRS

AGENCY

3

YRS

EOS

1

YR

Kelly plays a key role in streamlining client services and boosting operational efficiency. From crafting SOPs to supporting recruitment and system maintenance, she ensures top-notch client support. Approachable and driven, she embodies our mission with her customer-focused approach to operations management.

GINA LAMBERT

OPERATIONS MANAGER

KOLBE - 6 8 3 3
DISC - I, C

EXPERIENCE

OPS

6

YRS

AGENCY

3

YRS

EOS

1

YRS

Gina Lambert specializes in crafting simple yet effective workflows to keep teams on track and agencies running smoothly. With a direct yet compassionate approach, Gina treats each task as if it were her own, always leading with a servant’s heart. She believes in fostering consistent growth for everyone at the table while prioritizing integrity in all her endeavors.

JENESSA EL JARRA

OPERATIONS MANAGER

KOLBE - 5 8 3 4
DISC - C, S

EXPERIENCE

OPS

5

YRS

AGENCY

1

YR

EOS

1

< YR

Jenessa ensures seamless operations and team support, crafting processes that elevate your agency. With a Digital Business Manager certification and two degrees under her belt, she’s equipped to tackle any challenge head-on. Trust Jenessa to handle operations expertly, allowing you to focus on your core strengths.

TESSA ROLFE

SR. OPERATIONS MANAGER

Tessa brings a rare blend of strategic acumen and personal insight to every agency she works with. She understands the intricacies of running a business, particularly the unique challenges faced by digital marketing agencies. Her day-to-day efforts focus on combatting the norm of burnout in the agency world, advocating for a culture where hustle and health coexist. Tessa’s background includes working with high-profile clients like Facebook, Instagram, and Cartoon Network, contributing to agencies with annual revenues ranging from $5M to $16M. Her approach is not just about pushing for results; it’s about fostering an environment where fun and impact go hand in hand, ensuring that teams are not just effective but also genuinely engaged in their work.

Jaclyn Howell McDougall

Program Director

Jaclyn brings strategic depth as a Program and Operations Director, where she enhances agency operations with her rich experience from notable industry players like Google. With expertise in managing large portfolios and a keen understanding of operational nuances, Jaclyn excels in aligning operational strategies to business outcomes. Her commitment to operational excellence and digital marketing allows agencies to streamline processes and achieve scalable growth. Passionate about improving organizational structures and clarifying business processes, Jaclyn ensures her clients are well-positioned to thrive in competitive markets.

LORI MANN

OPERATIONS DIRECTOR

Lori brings over two decades of leadership at the intersection of creativity and operations. With 25+ years in the agency world—including experience as both a COO and dedicated EOS Integrator—she’s led teams through rapid growth, organizational change, and the systematization of messy, founder-led environments.

Lori is a calm and steady presence who builds trust quickly. She’s especially skilled at aligning visionary energy with practical execution—translating big ideas into scalable systems and fostering team-wide accountability without stifling creativity. Whether she’s leading an ops reset or embedding long-term, Lori brings both empathy and structure to help agencies operate with more clarity, confidence, and control.

EMMA FERRICK

OPERATIONS MANAGER

Emma’s strong background in remote work and digital agency environments helps her excel in developing tailored strategies that streamline operations and foster sustainable growth. Her expertise in automation and system simplification allows her to effectively manage complex projects and improve team dynamics, ensuring operations align seamlessly with the broader goals of her clients. Passionate about empowering entrepreneurs, Emma leverages her deep understanding of operational processes to free up time for business owners, allowing them to focus on scaling their ventures and achieving their personal and professional aspirations. Her approach not only enhances productivity but also introduces flexibility and control, transforming operations into a strategic asset for any organization.

ANGELA RUGGIERO

OPERATIONS DIRECTOR

With 10+ years of experience leading operations across service-based businesses, Angela has a proven track record of helping founders step out of the weeds and into strategic leadership. Her specialty lies in building strong operational foundations—clarifying roles, improving internal communication, and developing systems that actually stick.

Angela is equally comfortable leading behind the scenes or collaborating directly with agency teams. She’s known for her ability to create calm in the chaos, identify friction points before they escalate, and earn trust quickly—especially with high-performing but stretched-thin teams. Whether optimizing day-to-day delivery or rolling out new workflows, she brings a thoughtful, people-aware approach that drives results without drama.

CARLA HIGHAM

OPERATIONS DIRECTOR

Carla is a seasoned marketing and operations leader with over 15 years of experience guiding digital agencies and B2B service firms through strategic growth. With a background that spans agency leadership, marketing strategy, and team management, she knows how to align big-picture vision with day-to-day execution.

Carla brings a rare blend of creativity and operational rigor. She’s led national campaigns, rebuilt service delivery teams, and built out internal systems that scale—without sacrificing quality or culture. Known for her clear communication and calm, decisive leadership style, Carla integrates seamlessly with visionary founders and their teams to untangle complexity, prioritize what matters, and move fast with intention.

AMY LEGER

OPERATIONS DIRECTOR

Amy Leger blends journalistic precision with operational leadership, helping agencies and professional services teams grow without the chaos. A former agency COO, she’s built internal wikis, client lifecycle frameworks, and visibility strategies that drive real results. Whether she’s reworking onboarding flows, coaching a founder through operational bottlenecks, or managing complex communications plans, Amy brings a calm, collaborative presence and a bias for thoughtful execution. She’s especially skilled at connecting the dots between brand, team, and process—without losing sight of the humans behind the work.

EMILY BRYANT

OPERATIONS MANAGER

KOLBE - 7 7 4 3
DISC - C, S

EXPERIENCE

OPS

20

YRS

AGENCY

14

YRS

EOS

4

YRS

Emily excels at simplifying complexity and fostering agency success. As a former agency owner, she blends empathy with results-driven methodology. With a Postgraduate Certificate in Strategic Leadership, a Diploma in Marketing, and an Asana Ambassador badge, Emily streamlines operations and keeps teams on track with precision.

FOOZIEH FALAH

OPERATIONS MANAGER

KOLBE - 7 5 3 4
DISC - C

EXPERIENCE

OPS

12

YRS

AGENCY

4

YRS

EOS

1

YRS

Foozieh brings a rich blend of resilience, empathy, and adaptability to her role at Alderaan Operations Solutions. With an MBA nearly in hand, and extensive experience from other COO and Ops Academies, she is well-versed in the nuances of operational excellence. Foozieh’s day-to-day activities are a testament to Alderaan’s core values, focusing on growth and continuous improvement. She utilizes her knowledge to empower teams, aligning their efforts with the company’s strategic goals while ensuring individual development. Passionate about digital marketing’s dynamic pace, Foozieh thrives on seeing the real-time impact of well-executed strategies and enjoys the challenge of adapting these strategies across diverse client needs. Beyond her operational expertise, her commitment to making a positive impact—whether through mentoring or streamlining processes—reflects her deep belief in the transformative power of effective operations management.

BRITTANY CAHILL

OPERATIONS MANAGER

KOLBE - 8 5 2 6
DISC - I, D

With a unique blend of technical expertise and a people-first approach, she optimizes business processes and strengthens team dynamics. Her certifications in life coaching, NLP, and hypnotherapy enhance her strategic impact, helping clients lead with confidence. Brit’s 13-plus years in digital operations drive her passion for the creativity and strategy of digital marketing, ensuring that agencies not only operate efficiently but also thrive in fast-paced environments.

ANGEL CASIRO

OPERATIONS ASSOCIATE

Angel excels in handling complex projects with a unique blend of hospitality and healthcare diligence from her background in Hotel Restaurant Management and HIPAA compliance. She ensures projects meet deadlines through meticulous task prioritization and time management, enhancing client satisfaction by addressing inefficiencies and maintaining clear communication about potential roadblocks. Passionate about learning and adapting, Angel also supports HR functions, embodying Alderaan’s mission through her commitment to growth and excellence in every challenge.

LOVELY BILLONES

OPERATIONS ASSOCIATE

With over four years of hands-on experience managing Meta and Google Ads campaigns, Lovely blends tactical marketing know-how with a love for operational systems. She’s led internal operations for digital and SaaS teams, created SOPs from scratch, and optimized workflows using platforms like ClickUp, Asana, and Zapier. Her background spans project coordination, reporting, and paid media QA—making her a versatile asset to both agency clients and the Nova Collective. Lovely’s thoughtful communication style, paired with her commitment to automation and efficiency, allows her to support team members and clients alike with calm precision. Whether she’s wrangling task lists or building community touchpoints, she brings a sense of grounded momentum to everything she touches.