ABOUT
OUR MISSION. OUR TEAM. OUR VALUES
OUR MISSION
Our mission is to provide trusted operations solutions for fast-growing digital marketing, advertising, and creative agencies based in the US and with remote international teams.
OUR VISION
Our vision is to democratize digital marketing agency operations by empowering agency founders and their teams with strategic operations management and support, fostering an environment where growth and efficiency coexist harmoniously.
MEET THE ALDERAAN TEAM
LEAH
LEAVES
FOUNDER
TRACY
MURRAY
INTEGRATOR
KELLY
GARCIA
CLIENT SERVICES DIRECTOR
MICHAEL
LEAVES
SPECIAL EVENTS COORDINATOR
LOUISE
LEAVES
COMMUNITY MANAGER
CRIS
MAIQUEZ
VIRTUAL ASSISTANT
MEET YOUR OPERATIONS TEAM
KELLY GARCIA
OPERATIONS DIRECTOR
Kelly plays a pivotal role in streamlining client services and enhancing operational efficiency. She adeptly handles everything from developing standard operating procedures to supporting recruitment efforts and system maintenance, ensuring that our clients always receive top-notch support.
GINA
LAMBERT
OPERATIONS MANAGER
Meet Gina Lambert, your agency’s workflow wizard, specializing in crafting simple yet effective workflows to keep teams on track and agencies running smoothly. With a direct yet compassionate approach, Gina treats each task as if it were her own, always leading with a servant’s heart.
JENESSA
EL JARRA
OPERATIONS MANAGER
Jenessa is your go-to Operations Manager keeping things running smoothly with her hands-on approach. From day-to-day operations to team support, she’s all about creating processes that make your agency shine. Jenessa’s openness, honesty, and genuine passion for supporting others as if it were her own business shine through.
TESSA
ROLFE
SR. OPERATIONS DIRECTOR
With over a decade of experience and certifications in Scrum methodologies, Tessa crafts strategies that improve process efficiency, clarity, and agency profitability. Her unique approach ensures agencies can embrace a high-paced environment without sacrificing team morale, making her an indispensable asset to any agency seeking sustainable growth.
CASANDRA
BARRETT
OPERATIONS DIRECTOR
Casandra skillfully supports agencies in managing and scaling their operations. Known for her strategic insight and exceptional problem-solving skills, Casandra simplifies complex challenges into actionable steps, propelling agency growth. Her approach is hands-on, fostering clarity and strategic alignment that resonate deeply with Alderaan’s core mission of empowering agency teams to thrive without burnout.
JACLYN HOWELL MCDOUGALL
PROGRAM DIRECTOR
Jaclyn Howell is a strategic Program and Ops Director with a robust 14-year track record at companies like Google and Macy’s. She specializes in elevating operational strategies for digital marketing agencies and mid-size brands, focusing on impactful growth. Her adeptness in managing significant portfolios and understanding small business dynamics makes her indispensable for operational transformation.
EVAN
VAN DYKE
OPERATIONS DIRECTOR
With over two decades of experience, Evan has mastered the art of designing systems that boost efficiency AND profitability. As a successful agency founder, he led his marketing agency from inception to a prosperous exit by implementing scalable systems, exemplifying his knack for transforming challenges into opportunities for growth.
EMMA
FERRICK
OPERATIONS MANAGER
As a Certified ClickUp Consultant and Fractional Ops Professional, Emma is an expert in simplifying systems for sustainable business growth. With a deep passion for empowering entrepreneurs, she is dedicated to helping agency owners achieve time freedom without burnout, focusing on making their business operations as unique as their personal aspirations.
EMILY
BRYANT
PROJECT MANAGER
Emily is a seasoned Project Manager with a knack for simplifying the complex and driving success within agencies. With her background as an agency owner and extensive coaching experience, Emily brings a unique blend of empathy and results-driven methodology to the table.
FOOZIEH
FALAH
OPERATIONS MANAGER
Foozieh is passionate about making operations smoother, ensuring everyone can thrive without burnout. With an MBA in project management and certifications in business and performance coaching, she’s all about boosting efficiency through systems, automations, and supportive structure in remote digital marketing agencies.
BRITTANY
CAHILL
OPERATIONS MANAGER
Brit excels at transforming operational overload into efficiency and alignment, providing agency leaders the clarity and space to focus on growth. With a rare mix of technical operations expertise and life coaching skills, she crafts streamlined environments where creativity and strategy flourish.
ANGEL
CASIRO
OPERATIONS ASSOCIATE
Angel skillfully assists in managing complex projects and operational tasks. Her keen ability to prioritize urgency and efficiently time-block work ensures that project deadlines are met and client expectations are exceeded. Eager to continue learning and growing within the digital marketing field, Angel brings a dynamic and adaptable skill set to our operations team, contributing significantly to client success.
MARIA
PAZMINO
OPERATIONS ASSOCIATE
Maria ensures everything at your agency is organized and deadlines are met, mastering the art of keeping your project workflows seamlessly connected. Her precision in handling marketing tasks—from ad adjustments to automation—makes her an essential part of driving your agency’s success. Maria’s ability to juggle multiple aspects of a project without missing a beat is what makes her stand out.
OUR CORE VALUES
FUELED BY GROWTH
At Alderaan, being ‘Fueled by Growth’ is more than a core value—it pulses through every aspect of our work. Inspired by Gino Wickman’s Traction, we have embraced a philosophy where growth is not just a goal but a constant presence in our lives. Each step forward propels us to the next, creating a self-sustaining cycle of learning, applying, adapting, and improving. Our team is driven by an insatiable hunger to push boundaries, solve problems, and expand our capabilities. This relentless drive ensures that we not only meet the expectations set before us but exceed them, continually achieving new heights together. In every task we undertake, this spirit of dynamic, endless growth guides us, fueling our journey and the successes of those we partner with.
EMPOWER TO ELEVATE
‘Empower to Elevate’ is about igniting the drive within every team member and channeling it toward collective success. You bring the urgency, the high standards, and the big visions; we provide the structure, the support, and the empowerment to turn those visions into achievements. Our partnership thrives on a shared commitment to excellence—pushing boundaries, elevating expectations, and achieving more together.
This core value is about more than just reaching goals; it’s about creating a cycle of success where empowerment leads to higher performance, which in turn drives even greater rewards. These rewards manifest not only as profit growth and enhanced efficiency but also as profound personal pride and communal recognition. By fostering an environment where everyone is empowered to excel, we ensure that our collective achievements are sustainable and deeply fulfilling, leaving us all more connected to our work and to each other.
EXPECT THE BEST
At Alderaan, ‘Expect the Best’ means mastering the challenges of remote collaboration with integrity and accountability. When issues arise—like a missed update or an unexpected schedule change—we respond swiftly and transparently, maintaining trust and ensuring continuity. Our proactive communication ensures that every team member understands their role in fostering a reliable and respectful working environment.
We emphasize the importance of quick, responsible actions to not only meet but exceed expectations. This commitment builds a strong, engaged team where trust is not just expected but ingrained, allowing us to achieve collective success in the dynamic world of remote work.
