ABOUT
OUR MISSION. OUR TEAM. OUR VALUES
OUR MISSION
Our mission is to provide trusted operations solutions for fast-growing digital marketing, advertising, and creative agencies based in the US and with remote international teams.
OUR VISION
Our vision is to democratize digital marketing agency operations by empowering agency founders and their teams with strategic operations management and support, fostering an environment where growth and efficiency coexist harmoniously.
MEET THE ALDERAAN TEAM
LEAH
LEAVES
FOUNDER
TRACY
MURRAY
INTEGRATOR
KELLY
GARCIA
CLIENT SERVICES DIRECTOR
NICOLE
MADRID
GROWTH COORDINATOR
MICHAEL
LEAVES
LOUISE
LEAVES
MEET YOUR OPERATIONS TEAM
JACLYN
HOWELL MCDOUGALL
OPERATIONS DIRECTOR
Jaclyn Howell is a strategic Operations Director with a robust 14-year track record at companies like Google and Macy’s. She specializes in elevating operational strategies for digital marketing agencies and mid-size brands, focusing on impactful growth. Her adeptness in managing significant portfolios and understanding small business dynamics makes her indispensable for operational transformation.
KELLY GARCIA
OPERATIONS DIRECTOR
Kelly plays a pivotal role in streamlining client services and enhancing operational efficiency. She adeptly handles everything from developing standard operating procedures to supporting recruitment efforts and system maintenance, ensuring that our clients always receive top-notch support.
GINA
LAMBERT
OPERATIONS MANAGER
Meet Gina Lambert, your agency’s workflow wizard, specializing in crafting simple yet effective workflows to keep teams on track and agencies running smoothly. With a direct yet compassionate approach, Gina treats each task as if it were her own, always leading with a servant’s heart.
JENI
VALTINSON
OPERATIONS DIRECTOR
Jeni is a strategic, systems-minded Operations Director who helps agencies translate chaos into clarity. With a background in embedded agency ops and a strengths-based approach to leadership, she bridges high-level strategy with day-to-day logistics to drive meaningful, scalable change. Calm, clear, and relentlessly capable, Jeni brings momentum and structure to teams ready for their next stage of growth.
TESSA
ROLFE
SR. OPERATIONS DIRECTOR
With over a decade of experience and certifications in Scrum methodologies, Tessa crafts strategies that improve process efficiency, clarity, and agency profitability. Her unique approach ensures agencies can embrace a high-paced environment without sacrificing team morale, making her an indispensable asset to any agency seeking sustainable growth.
CARLA
HIGHAM
OPERATIONS DIRECTOR
Carla is a seasoned Integrator and strategic operator with 15+ years of global experience in digital marketing, nonprofits, and PR. She’s known for her calm, collaborative approach—building trust with founders, aligning teams, and tailoring systems like EOS to fit each agency’s real-world needs. Carla brings grounded leadership and a bias toward action, helping small teams scale sustainably without sacrificing culture.
AMY
LEGER
OPERATIONS DIRECTOR
Amy is a seasoned operations leader with deep agency experience, known for turning messy systems into scalable, streamlined foundations. A former COO with 15+ years in professional services, she brings structure, clarity, and calm to growing teams—while using her communications savvy to align people, priorities, and process.
EMILY
BRYANT
PROJECT MANAGER
Emily is a seasoned Project Manager with a knack for simplifying the complex and driving success within agencies. With her background as an agency owner and extensive coaching experience, Emily brings a unique blend of empathy and results-driven methodology to the table.
FOOZIEH
FALAH
OPERATIONS MANAGER
Foozieh is passionate about making operations smoother, ensuring everyone can thrive without burnout. With an MBA in project management and certifications in business and performance coaching, she’s all about boosting efficiency through systems, automations, and supportive structure in remote digital marketing agencies.
BRITTANY
CAHILL
OPERATIONS MANAGER
Brit excels at transforming operational overload into efficiency and alignment, providing agency leaders the clarity and space to focus on growth. With a rare mix of technical operations expertise and life coaching skills, she crafts streamlined environments where creativity and strategy flourish.
ANGEL
CASIRO
OPERATIONS ASSOCIATE
Angel skillfully assists in managing complex projects and operational tasks. Her keen ability to prioritize urgency and efficiently time-block work ensures that project deadlines are met and client expectations are exceeded. Eager to continue learning and growing within the digital marketing field, Angel brings a dynamic and adaptable skill set to our operations team, contributing significantly to client success.
LOVELY
BILLONES
OPERATIONS ASSOCIATE
Lovely is a systems-minded operator with deep roots in paid media and marketing execution. As both an Operations Associate and Program Coordinator for our Nova community, she keeps projects running smoothly and conversations flowing, all while supporting client success behind the scenes.
OUR CORE VALUES
FUELED BY GROWTH
At Alderaan, being ‘Fueled by Growth’ is more than a core value—it pulses through every aspect of our work. Inspired by Gino Wickman’s Traction, we have embraced a philosophy where growth is not just a goal but a constant presence in our lives. Each step forward propels us to the next, creating a self-sustaining cycle of learning, applying, adapting, and improving. Our team is driven by an insatiable hunger to push boundaries, solve problems, and expand our capabilities. This relentless drive ensures that we not only meet the expectations set before us but exceed them, continually achieving new heights together. In every task we undertake, this spirit of dynamic, endless growth guides us, fueling our journey and the successes of those we partner with.
EMPOWER TO ELEVATE
‘Empower to Elevate’ is about igniting the drive within every team member and channeling it toward collective success. You bring the urgency, the high standards, and the big visions; we provide the structure, the support, and the empowerment to turn those visions into achievements. Our partnership thrives on a shared commitment to excellence—pushing boundaries, elevating expectations, and achieving more together.
This core value is about more than just reaching goals; it’s about creating a cycle of success where empowerment leads to higher performance, which in turn drives even greater rewards. These rewards manifest not only as profit growth and enhanced efficiency but also as profound personal pride and communal recognition. By fostering an environment where everyone is empowered to excel, we ensure that our collective achievements are sustainable and deeply fulfilling, leaving us all more connected to our work and to each other.
EXPECT THE BEST
At Alderaan, ‘Expect the Best’ means mastering the challenges of remote collaboration with integrity and accountability. When issues arise—like a missed update or an unexpected schedule change—we respond swiftly and transparently, maintaining trust and ensuring continuity. Our proactive communication ensures that every team member understands their role in fostering a reliable and respectful working environment.
We emphasize the importance of quick, responsible actions to not only meet but exceed expectations. This commitment builds a strong, engaged team where trust is not just expected but ingrained, allowing us to achieve collective success in the dynamic world of remote work.