CASE STUDY
HERE'S HOW OUR OPERATIONS SUPPORT FUELED OPTIDGE’S GROWTH ENGINE
Leading to Scalable Growth and Stronger Profits Across the Board!
THE AGENCY
- Optidge
- Founded by Danny Gavin in 2017
- Agency Focus: Full scale digital marketing agency servicing B2B and B2C small scale business with an emphasis on performance marketing and SEO.
THE PROBLEM
- Paid Search and Paid Social operated separately, creating coordination gaps and limiting Paid Social’s role in sales.
- No formal budget process or billable hour targets, reducing visibility into resource utilization and account health.
- Account Management lacked director-level leadership, and the leadership team hadn’t scaled with the agency’s growth.
- HR and People Operations infrastructure wasn’t equipped to support a growing organization.
- Performance management wasn’t structured to consistently identify and retain top talent.
- No formal mechanism to reward
cross-functional collaboration on
client growth and retention.
THE SOLUTION
Together we:
- Unified Paid Search and Paid Social into a single Paid Media function.
- Built Optidge’s first formal budget, maintaining variance within ±5%.
- Introduced billable hour targets and tracked servicing trends to improve resource management.
- Strengthened leadership by appointing a Director of Account Management and expanding the leadership team.
- Implemented a more deliberate performance management approach to identify and retain top talent.
- Partnered with Workforce Consulting to strengthen HR and People Operations.
- Launched a Client Impact Bonus Program to reward cross-functional ownership of client growth and retention.
THE RESULTS
+24% REVENUE GROWTH YoY
92% MONTHLY TEAM RETENTION
NET PROFIT AT 21%, UP 400% YoY
1.73% CLIENT CHURN RATE
THE EXPERIENCE
Alderaan is an INTEGRAL component of the SUCCESSFUL growth and scaling of Optidge. Thank you for being a true partner, I am extremely grateful and lucky that you are on the team.
DANNY GAVIN, AGENCY FOUNDER + CHIEF STRATEGIST, OPTIDGE
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